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For Immediate Release: June 18, 2025

Coach Commits $20M to Student Scholarships

Women's Wear Daily logo

The company has donated $70 million since 2008 to fund education for under-resourced scholars along with other causes.

By Jean E. Palmieri at Women’s Wear Daily
Date: June 16, 2025

WNBA players Kiki Iriafen and Aneesah Morrow with Coach CEO Todd Kahn
WNBA players Kiki Iriafen and Aneesah Morrow with Coach CEO Todd Kahn Courtesy of Coach


Coach has heightened its commitment to the next generation.

The brand said it would commit $20 million to scholarships for North American students by 2030. 

The news was revealed Thursday at the company’s annual Dream Day, which was held at The Shed at Hudson Yards, next to Coach’s headquarters. WNBA players Aneesah Morrow and Kiki Iriafen were among those who met with the 400 students in attendance. The event also marked the first time that scholars who had already graduated met the newest group of students.

Since Coach Foundation, the company’s charity arm, was established is 2008 it has donated $70 million, or some $3.5 million to $5 million annually, to fund a wide variety of charitable causes globally. Its Dream It Real program was launched in 2018 to specifically focus on scholarships.

The new $20 million commitment will be dispersed over the next four years. It will also help the company reach its goal of awarding 10,000 scholarships by 2027, three years ahead of schedule.

The total number of scholarships will increase by 35 percent from about 1,200 to 1,615 globally. U.S. scholarship recipients are nearly doubling from 225 to 425. 

“This investment represents our unwavering commitment to the young people we support,” said Todd Kahn, chief executive officer and brand president of Coach. “With an expanded investment in North American programs, we’re accelerating our impact and scaling what we know works. These young people are achieving remarkable outcomes and we’re committed to helping even more of the next generation realize their potential and shape the future. Our new 2030 goals will ensure we can reach even more students who deserve access to pursue their dreams.”

Some 97 percent of the Coach scholarship recipients are on track to graduate college on time. This contrasts with the 21 percent national average for students from similar backgrounds. Additionally, 94 percent of Dream It Real scholars are first-generation college students who graduate with 88 percent less debt than the national average, Coach said.

The Coach students are from under-resourced communities in the U.S., U.K., Japan and China. That is defined as average household incomes of less than $30,000 for families of four to six.

North American-based students are selected through one of the Coach Foundations’ five nonprofit partners: The Opportunity Network, Bottom Line, Millennium Campus Network, Point Foundation and Fashion Scholarship Fund.

Internationally, scholarships are routed through Coach’s international nonprofit partners.

Coach Dream it Real scholars
Coach sponsored some 400 scholars in New York last week. Courtesy of Coach